eBook Creation Easy; eBook Promotion Hard – 21 Tips to help sell more eBooks


Red apple standing out from row of green apples.The creation of an eBook or print on demand title is relatively easy. The difficult bit is cutting through the millions of other titles out there and making your book known. Below is a list of basic things that will help.

  • Perfect Copy. Make sure your book is professionally edited and has no errors in it. Don’t bother publishing a book unless it has been edited and has been read by a number of people you trust that can provide you with useful feedback.

 

  • Compelling Cover. A professional eBook cover is essential in grabbing people’s attention. The cover also has to look good as a thumbnail. Avoid using red text in your cover as it blurs on the screen.

 

  • Distribute Widely. With Amazon, Smashwords, BookBaby and others you can distribute your eBook to all the major eBook retailers and reach the widest possible audience (for free or minimal cost). 

 

  • Book Formats. Make sure your ebook is available in the three key eBook formats: PDF, ePub and .Mobi. Also consider creating a print on demand version. Not everyone wants to read an eBook and another advantage of having a POD version is that the higher price of the print book can induce people to pay the lower priced eBook.

 

  • Utilize your own ISBN: An ISBN is not strictly necessary to publish an eBook to Amazon and Smashwords, for example. However, it will give you greater flexibility in your distribution and promotion efforts if you have your own (or your publisher’s) ISBNs for both eBooks and print on demand titles. 

 

  • Compelling blurb: Make sure the description of your book is captivating for a potential reader.  Examine the descriptions of successful books in your genre for clues. 

 

  • Pick the Correct Book Category:  Ensure you have a good understanding of the specific book category your title falls under. If you are unsure, look at similar books in your category and select that one. Try to avoid  picking general categories such as “Fiction” “General”. Be as specific as possible. 

 

  • Choose your Key Words Carefully: Think of Amazon like a big search engine: people search for items via key words. So pick key words that you think both reflect the content of your book but also may be relevant to potential readers. 

 

  • Price your book appropriately and experiment: For an unknown author of fiction, $2.99 for an eBook is your starting point. For non-fiction your audience is willing to pay more so you can start at a higher price. Experiment with different price points. 

 

  • Set up your Author Profile:  Set up your author profile at Amazon’s Author Central. https://authorcentral.amazon.com/ . Find your books on Amazon and place them in your Author Central profile. Click on a link to one of your books in Author Central and you will be able to edit and update your book descriptions and add additional elements to the book and the description (such as adding bold to the text). Add as much detail as you can. 

 

  • Sign up to Goodreads: Ensure you are a member of Goodreads and sign up to their author program http://www.goodreads.com/author/program . If your book is not in the Goodreads database you can manually add it. 

 

  • Create a Ganxy Showcase: Ganxy allows you to sell your eBooks directly from a Website/Blog or Facebook page. They handle the fulfilment of the orders for 10% of the sale price. The royalty rates are significantly better than you will get from Amazon and other retail outlets but it also gives you flexibility to bundle multiple ebooks together, sell eBooks for free, get email addresses from those who buy your books and much more. www.ganxy.com 

 

  • Create a Webpage/Website/Blog. You need somewhere online to showcase your eBook and your work. If you will be creating multiple titles, then this is a must. But be warned, if you don’t plan on updating your website or blog regularly then don’t bother. You need to have a plan on how you will be using this web presence. 

 

  • Tell your friends/family & contacts: This may seem obvious but tell your friends, family, facebook, twitter and Linked-in followers about your new book and provide links to where they can purchase a copy. Ideally, send them a link to your Ganxy showcase. 

 

  • Enhance your Email Signature: In your email signature include “Author of [book title]…” and provide a link to where the book is available. 

 

  • Get a review: Ask a friend or family member to review your book. Positive reviews drive sales. Send free copies of your book to people you think might positively review your book. If you want real results, find an ‘Amazon Top Reviewer’ to review your book. Not easy, but can be done. 

 

  • Make your book free for a period: Services like Ganxy or Smashwords provide tools to allow you to offer your book for free for a period of your choosing. Amazon Kindle Select program, which enables you to make your title free for 5 days in a three month period on Amazon used to be a good way to initially promote your book. However, I am now not convinced that the promotional benefits outweigh the costs of 3 month exclusivity. But it has been useful in the past so it can be worth a shot. But if you have multiple titles, offering one title for free can potentially hook people to your other books. 

 

  • Write another book: The evidence would suggest that authors with multiple titles sell more books than those with just a single book. Marketing just one book from an unknown author is difficult. However, if you have multiple titles, there is the opportunity to cross promote each book and make one book a loss leader for the second or subsequent titles.

 

Things to consider carefully before embarking

The following elements can be successful but my advice is to seriously consider your return on investment (whether it be time or money) before you start these efforts.

 

  • Blogging: there are many books and countless articles out there about the value of starting a blog to help promote and support your book. If you haven’t started blogging before your book is published and you don’t already have something of a following, then don’t bother starting a blog. Successful blogs are updated at least once per week so ask yourself the question “do you have something interesting to say at least once a week?”  A better strategy than starting your own blog is to seek out popular blogs in a related field and ask to   write a guest article/blog. This can deliver a far higher return on investment.

 

  • Twitter: Like blogging, twitter is not a place for just shameless self-promotion. You have to create content that people are interested in. It takes time to create a following and like all blogging, one’s return on investment needs to be measured.

 

  • Google Adwords/Facebook ads/Goodreads ads: Pay per click ads to promote your book can be a very good way to drive traffic. However, you need to crunch the numbers to assess whether it is worthwhile. If you are paying $10 per day for an advertisement, to drive sales of your $2.99 book, then you need to work out how many books to sell to break-even. Many times, the return on investment doesn’t add up.

 

All these tips may seem very obvious, and they are to an extent, but my experience is that new self published authors are often so axious to actually just get an eBook published, that they miss the basic steps, and then wonder why they get few sales.

My last tip is this: Just because you can publish an eBook doesn’t mean you should. Writing well takes time. Publishing an eBook is different from becoming a writer. A writer writes…constantly.

 

 



22 Responses to “eBook Creation Easy; eBook Promotion Hard – 21 Tips to help sell more eBooks”

  1. Reuben says:

    Greetings!

    Wordxperts is an IT Enabled Service provider in the areas of Editorial, Prepress & Document Conversion Services, having its R&D and Production centre at Pondicherry, INDIA, offering a continuum of products and services towards the publishing industry.

    Wordxperts has proven strategy and solutions in the following sectors:

    • Copyediting
    • Editorial Proofreading/Cold reading
    • Indexing
    • Typesetting
    • ebook Conversion
    • XML Conversion
    • Content Digitization Services
    • Document Conversion / Capture
    • Mobile Apps Development
    • Print on Demand

    We understand the authors’/publishers’ needs and special requirements and their efforts involved in publishing a book and share the same passion in getting the book published to perfection within the stipulated time in a cost-effective manner.

    For more information about our services, please feel free to visit http://www.wordxperts.net

    Please send us some samples which can be done at free of cost to test our quality and capability.

    Let me know a convenient time to call you to discuss further regarding our services and understand your publishing requirements.

    Wordxperts provides “True Value for Money” by providing low-cost conversion services by delivering high-quality deliverables.

    Looking forward to your reply.

    Regards,

    Reuben
    Head – Business Development
    Mob: +91 96005 24888

  2. Aw, this was a seriously nice post. In idea I would like to put in writing like this furthermore – taking time and actual effort to make a incredibly very good article?- but what can I say?- I procrastinate alot and by no indicates seem to get some thing done.
    jordan retro iv http://pqra.org/ATPQ/sys.asp?key=jordan-retro-iv-57

  3. This definitely answered my predicament, thank you!
    cheap air jordans online http://tennairco.com/images/kju/sys.asp?key=cheap-air-jordans-online-36

  4. Beginner write-up unveils the low down about bags and additionally reasons why you will need to take action straight away.
    buy newest cheap moncler cheap sleeveless down vest women button hat blue get extra 20% discount on your second purchase http://www.flaathen.com/bolkkort/moncler-mens-coats/buy-newest-cheap-moncler-cheap-sleeveless-down-vest-women-button-hat-blue-get-extra-20-discount-on-your-second-purchase.html

  5. For many women, it is a secret how Ugg boots are made and just what makes them so comfortable? Warm in the winter and cool in the summer, the highest quality around! Saving a couple of bucks will get you some synthetic fiber that’s not the same.
    Ugg Baratas Espana http://www.ficarra.es/

  6. The Ugg Baratas Espana at the close to the internet shop are produced of genuine sheepskin, high-pressure mild comfortable. The contact for efficient give security to boot heel traction and traditional more than the web game with UGG income at this web-site has fleece-faced guards.
    Ugg Baratas Outlet http://www.ficarra.es/

  7. If you are one of those who do not compromise with the comfort and style factors, then Vivienne Westwood is the perfect brand for you. Each of its items will add style to your personality.
    Vivienne Westwood Jewellery http://www.tacticaltechnology.co.uk/vivienne-westwood-jewellery.asp

  8. Cease Complaining And Initiate your private bags Call campaign Alternatively
    hot days, cool prices moncler coat men hooded fur collar black outlet online sale http://www.folldalpk.org/Gifs/moncler-polos/hot-days-cool-prices-moncler-coat-men-hooded-fur-collar-black-outlet-online-sale.html

  9. Current information: bags Will Have A Leading role In Virtually Any Site administration
    cheap new style moncler mokacine classic womens down coats zip belt style pink outlet online http://www.henrix.biz/moncler-outlet-is-it-fake/cheap-new-style-moncler-mokacine-classic-womens-down-coats-zip-belt-style-pink-outlet-online.html

  10. The Ugg Baratas Outlet item platform is directed towards customers who worth luxurious, convenience and also the maximum top quality Ugg obtainable.
    Ugg Baratas Outlet http://www.ficarra.es/

  11. How amazing that doctors said Women UGG is not benefit for women. If they come to Ugg factory, they will find how silly they are.
    Ugg Baratas Outlet http://www.ficarra.es/

  12. Nowadays, lots of people desired to cut costs around they are able to to allow them to nevertheless buy other activities for his or her requirements. It can benefit a person increase your own cost savings within much more methods compared to it is possible to picture.
    Abercrombie And Fitch Outlet http://www.maxfabrizi.com/maxfabrizi.asp

  13. hermes outlet locations hermes birkin 50 replica real igawphju

  14. this domain says:

    Hello there! This post couldn’t be written much better!
    Looking at this article reminds me of my previous roommate!
    He constantly kept talking about this. I’ll send this post to him.
    Pretty sure he’ll have a great read. I appreciate you
    for sharing!

  15. Most people Often Laugh about bags – However Right Now I actually laugh at them
    various 2014 new! moncler pety top quality womens down vests green us sale http://www.laanefinansiering.com/bilder/moncler-outlet-online/various-2014-new-moncler-pety-top-quality-womens-down-vests-green-us-sale.html

  16. Don’t feel surprise when you see an people play an beanie a long time,also don’t think wehther he is mad,for this beanie are the more popular products binged by the technology innovation—-Bluetooth beanie.Let’s we to check the difference between this products and other products.
    BLuetooth Beanie http://www.winnershine.com

  17. If you are one of those who do not compromise with the comfort and style factors, then Vivienne Westwood is the perfect brand for you. Each of its items will add style to your personality.
    Vivienne Westwood Sale http://www.tacticaltechnology.co.uk/vivienne-westwood-jewellery.asp

  18. You can find some intriguing points in time in this write-up but I don’t know if I see all of them center to heart. There’s some validity but I will take hold opinion until I appear into it further. Decent write-up , thanks and we want far more! Added to FeedBurner also
    air jordan 1 retro 93 http://meritroofing.com/images/sys.asp?key=air-jordan-1-retro-93-82

  19. Nice post. I understand some thing additional challenging on diverse blogs everyday. It’ll continually be stimulating to read content from other writers and practice a bit something from their store. I’d prefer to use some using the content on my weblog regardless of whether you do not mind. Natually I’ll provide you with a link on your internet weblog. Thanks for sharing.
    jordan retro 7 bordeaux http://tenderschicken.com/Images/annasui/sys.asp?key=jordan-retro-7-bordeaux-90

  20. I’m generally to blogging and i definitely appreciate your content. The post has honestly peaks my interest. I’m going to bookmark your web site and keep checking for new information and facts.
    cheap jordan 5 http://biltfonts.com/images/sys.asp?key=cheap-jordan-5-46

  21. How amazing that doctors said Women UGG is not benefit for women. If they come to Ugg factory, they will find how silly they are.
    Ugg Baratas Espana http://www.ficarra.es/