There are many ways to publicize a book. Creating a traditional print poster with the book cover on the front is a pretty traditional method. But why not take it to the next level and create a digital poster that has some design and story appeal, that one can distribute across the Web to attract a new audience. I’ve been experimenting with one of Robert Macklin’s title’s Fire in the Blood: the epic tale of Frank Gardiner and Australia’s other Bushrangers.
Below is Experiment One. We’ve blended some archival photos with some key story line text to create, what I think, is a compelling visual story. Let me know what you think.
But Experiment Two is a whole different level….below it.
Here is Experiment two. For this one we are targeting primary school age kids as well as adults. We’ve used over 50 images in this piece many of which are archival images from the National Library of Australia combined with stock images to give it a modern feel. The associated high resolution poster will be available for sale. If there is interest for this one then we may create a series of key Australian Bushrangers.
Ben Macklin is the Managing Director of BWM Books. BWM Books provides print and eBook publishing, advice and marketing services to published and unpublished authors and their families. Twitter handle @bwmbooks.